Area Demographics

Traverse City and Grand Traverse County

Grand Traverse County is the economic and retail center of northwest Michigan. This growing, diverse community is situated on beautiful Grand Traverse Bay. The strong and growing local economy is driven by manufacturing, professional and financial services, retail, tourism, a leading hospital, medical facilities, Northwestern Michigan College, and more. Also, within Grand Traverse County is the City of Traverse City. Traverse City's historic downtown shopping district offers more than 150 unique boutiques, galleries, restaurants and pubs.

Traverse City Statistics from Sperling's Best Places
Population (2010): 14,853
Median Home Price (2010): $156,720
Median Household Income (2008): $37,845
Cost of Living: 5.9%

Grand Traverse County
Population (2010): 86,989 (U.S. Census) Grew 12% over past decade
Median Home Price (2010): $137,500 (Century 21 statistic)
Median Household Income (2011): $48,509

For more demographics on Grand Traverse County including labor force quality, and wages by industry click here.

Long Lake Township
For general information about Long Lake Township click here.

Why Do Business Here? (from Traverse City Area Chamber of Commerce)

Top 25 Employers and Number of Employees (from Traverse City Area Chamber of Commerce)

  1. Munson Medical Center: 3,740
  2. Traverse City Area Public Schools: 1.984
  3. Grand Traverse Resort & Casino: 943
  4. Northwestern Michigan College: 700
  5. Traverse Bay Intermediate School District: 618
  6. Grand Traverse County Government: 530
  7. Sara Lee Bakery: 500
  8. Grand Traverse Pavilions: 470
  9. Hagerty: 450
  10. Interlochen Center for the Arts: 350
  11. Great Wolf Lodge: 320
  12. Team Elmers: 294
  13. Northwestern Bank: 260
  14. Bill Marsh Automotive Group: 200
  15. City of Traverse City: 193
  16. Britten Banners, Inc. 182
  17. Meijer: 168
  18. Coldwell Banker Schmidt: 158
  19. Cone-Drive Operations, Inc: 158
  20. Traverse City Record-Eagle: 141
  21. Skilled Manufacturing, Inc.: 133
  22. Grand Traverse Area Catholic Schools: 125
  23. Grand Traverse Industries: 125
  24. Park Place Hotel: 125
  25. Northwest Michigan Surgery Center: 123

Photo of the Hall farm.
The Hall farm is indicative of the rural nature of the area. Photo of Black Star Farms Inn
The inn at Black Star Farms is one of the many area wineries.
Photo of downtown Traverse City
Traverse City has a vibrant downtown, which is characteristic of a vibrant community.